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Bryce Button product marketing manager, AJA Video Systems

Has IBC come at a good time for the electronic media industry? Why?

Yes, IBC comes at a great time for the electronic media industry. The rising popularity of 4K as an acquisition format, and of affordable 4K cameras has ushered in demand for better, faster, more efficient workflow solutions to support more advanced pipelines than ever before. From cameras, to recorders, to Mini-Converters, frame synchronisers and routers, this has driven demand for AJA solutions across the board.

What do you think are the key developments in, or threats to, your market sector at the current time?

Current key developments in our market sector include: continued proliferation of 4K, the rise in interest in HDR as a format for broadcast, faster and better ways of moving files throughout a production from capture to final delivery and the continuing emergence of HEVC or H.265 for handling HD and 4K delivery needs.

Why should delegates visit your stand at IBC?

This will be the first year that IBC audiences will get to see CION, AJA’s highly anticipated new ergonomic production camera, which simplifies 4K/UHD and 2K/HD workflows. It enables a smooth union between production and post by shooting edit-ready Apple ProRes 4444 at up to 4K 30fps, ProRes 422 at up to 4K 60fps, and is also capable of outputting AJA Raw at up to 4K 120fps.

Visit the stand to see the newest offerings from AJA’s line of products that span desktop video cards, recorders, mini-converters, routers, frame synchronisers, scalers and more.