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BLAM ‘defies MAM expectations’

Blue Lucy is demonstrating how its BLAM (Blue Lucy Asset Manager) Core product meets a range of business and operational requirements for media production and delivery. More than 30 related plug-ins enable operators to build a customised platform, and some are also on show at IBC.

Julian Wright, CEO, Blue Lucy Media, said: “Implementing a media asset management system is still considered by many to be an expensive and difficult task. At IBC2016 we’re demonstrating how BLAM defies all MAM expectations by providing an affordable, easy to implement system for asset management, workflow orchestration and advanced video processing for a wide range of applications.”

BLAM Core features include Advanced Search, Storage Manager (centralised storage management of on-premise and cloud systems) and Workflow Manager.

Featured plug-ins at IBC include the Adobe Premiere plug-in, which enables access to all the core asset and workflow management features of BLAM from within Premiere, and supports a hi-res/low-res workflow.

Blue Lucy is also showing the AWS Cloud Connector plug-in, which enables Amazon S3 or Glacier storage to be managed by the BLAM Storage Manager, and the Media Importer plug-in, which is designed primarily as a solid state media card import tool.

The later provides a clip preview player and allows direct import to BLAM. When used in conjunction with the BLAM Tailor plug-in, it allows users to join clips which span different folders or cards and provides rough cut editing.