s digital cinema approaches market saturation it promises to deliver new, exciting and enhanced presentation options and exhibition business models ranging from immersive audio to motion simulation. Today’s IBC Big Screen Experience delves into the implications on this for filmmakers, studios and exhibitors not to mention facilities mastering the complexities of the Digital Cinema Package.
In Immersive Cinema: Picture [11:30-13:00] you can assess innovations such as Barco’s multiscreen Escape, laser projection and Dolby Cinema which combines Atmos with HDR in the company of leading practitioners including Pete Ludé, senior vice president of RealD.
That’s followed by Immersive Cinema: Sound [14:00 – 15:30] where there’s no debate about the merits of next-generation audio systems but considerable disagreement about whether the industry can agree on a common delivery format. IBC has gathered the biggest names from all the big hitters including Barco, Dolby, IMAX and DTS. Can they reach agreement on stage?
The day closes with a far-sighted review of the state of Cinema in 2020: Seeing the Future Business Today [16:00 – 17:30]. An eclectic panel of leading industry practitioners including Ian Shepherd, chief commercial officer for Odeon & UCI in the UK and Corinne Thiebaut, international customer director, Cinema & Leisure, The Coca-Cola Company will share insights into how they are inventing the future today at your local multiplex and art-house. All sessions are held at the stunning IBC Big Screen [Auditorium] and are free to IBC badge holders. Look out for some exclusive visual and aural experiences too!