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Better content, better quality pixels from Grass Valley

Ultra HD is more than just resolution, it also includes HDR, high frame rate and IP, according to Grass Valley. Its president, Marco Lopez, wants to “allow our customers to create better content with more and better quality pixels,” but in as flexible a way as possible, such as adopting HDR in an HD environment, perhaps for news, rather than the full Ultra HD suite – something several of its European customers are keen on adopting.

He believes that HDR “gives great benefit for little cost,” as it doesn’t require the processing power, storage and bandwidth of Ultra HD to deliver HDR to viewers.

While Ultra HD is critical for some broadcasters, “for others it’s not the quantity of pixels but getting better pixels, such as wider dynamic range,” added Tim Thraves, Grass Valley’s VP marketing (pictured). “We want to let them choose how they want to proceed. We’re offering flexibility for our customers.”

Other than its value ranges, almost all of its products now support end-to-end Ultra HD HDR. “It is not just about the camera supporting HDR, but in taking the native 10-bit HDR workflow across the product range,” said Lopez. “We want to go HDR as close to the source as possible,” which is why its new XCU Universe XF base station (for its LDX 86 cameras) can automatically create the appropriate PQ or HLG versions of HDR. For live HDR production, it can also automatically produce a second SDR signal using a live downmapper.

Stand Number: 1.D11