Avid has revealed a multimillion dollar deal with Arab Telemedia Group, a TV production house based in Jordan, to upgrade the facility’s infrastructure to meet requirements including 4K UHD. Discussions began a year ago at IBC, construction begins this month and is expected to be completed in December. Built around the ‘Avid Everywhere’ strategy, the new workflow — which enables the company to easily ingest, edit, and distribute a high volume of 4K rushes — is built around the Avid MediaCentral platform and integrates technology from Avid, SGL, and Spectra Logic.
The workflow includes media management tools from the Avid Media Suite and Storage Suite. The system also includes a Spectra Logic T380 tape library, as well as SGL FlashNet content storage management system and SGL’s StorageManager rules engine. “We are the first production house in our region to base our workflow around 4K production and the DNxHR codec, which enables us to quickly adapt to the evolving requirements of high resolution media,” said Talal Awamleh, CEO of Arab Telemedia.
“This is a huge investment for a production house in this region, and it ensures we will remain competitive for years to come.” Pictured: Hasan Moh’d Habahbeh (left), Arab Telemedia Group and Tom Cordiner, Avid celebrate the deal at IBC. –