Amagi to offer Cloudport virtualised playout on Microsoft Azure

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Amagi has announced that its Cloudport multichannel cloud playout platform can now be deployed on the Microsoft Azure cloud platform, one of the most widely used cloud computing platforms in the world.

“As TV networks transition to cloud as their de-facto infrastructure, their concerns revolve around content security, compliance, scalability and availability. Microsoft Azure checks all the boxes, especially offering such world-class service on a Platform-as-a-Service (PaaS) model. It enables our customers to be competitive, and respond to their audience needs in a timely manner,” said K A Srinivasan, co-founder of Amagi (pictured). “Therefore, it’s so important for our customers to be able to implement Amagi cloud broadcast solutions on top of Azure.”

Cloudport allows broadcasters to spin off new channels on the Azure cloud platform, manage content assets, add dynamic graphics, create playlists and schedules, and deliver the channel to any location, any device. It gives broadcasters the flexibility to operate a cloud MCR from any remote location.

“Changing viewer behaviour has impacted the dynamics of the television broadcast industry dramatically. The demand for personalisation of content, the pursuit for audience share and other industry drivers are pushing executives to innovate both on the content and technology aspects,” said Sajan Parihar, director, Microsoft Azure Platform at Microsoft Corp. “As Amagi helps broadcasters embrace the cloud with Cloudport, it benefits from the enterprise-grade security, global scale and productivity of Microsoft Azure.”