Al Jazeera Media Network is demonstrating the initial phase of its live MediaCentral hybrid cloud rollout at the Avid stand.
Following its move last year to standardise on Avid’s MediaCentral platform, the broadcaster is further expanding this workflow, with an eye towards enabling better collaboration for faster story creation and delivery.
“Avid is thrilled to feature Al Jazeera’s hybrid cloud breakthrough at IBC,” said Avid president Jeff Rosica. “It’s a perfect example of how cloud deployment of MediaCentral can erase disparity and silos from even the most distributed media organisations and streamline workflows that span the globe.”
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