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Agile, efficient environments

Showcasing a range of ICT solutions that it believes can revolutionise the media and entertainment industry, Huawei said that its aim is to develop agile, efficient, all-IP media production environments to improve the efficiency of ingest, editing, transmission and distribution.

Featured are the company’s Omnimedia HD Production Solution, together with support technologies for 4K video production, the OceanStor 9000 big data storage system, E9000 servers, inTouch content distribution platform and the cloud-based Video Application Aggregation service.

“Thanks to our very comprehensive product and solution portfolios, as well as our service teams available worldwide, we are well placed to support media entertainment industry partners as their industry undergoes deep changes,” said Mr Yang Tao, CMO of the WEU region at Huawei. “Our large-scale R&D activities and our commitment to innovation represent a key asset for our customers aiming to meet the digitisation challenge. Huawei’s solutions enable customers to develop agile production environments, converge ICT resources and boost content asset value.”

Huawei noted that its E9000 server is already supporting studios in the creation of feature films. The company said it can render animation materials, to create life-like images on-screen and has a direct impact on the quality and timely delivery of such films, helping produce the results that are often the difference between success and failure at the global level.

The E9000 has, according to Huawei, been shown to improve rendering performance by up to 80%, save up to 50% on equipment room space and shorten time-to-market by 30%, as well as generate impressive operational and maintenance benefits. 4.C70