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Agama Technologies: Understanding media consumption analytics - TVBEurope

Agama Technologies: Understanding media consumption analytics

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In light of the ever-increasing need for insights within the customer experience management domain, Agama Technologies is announcing that it will provide applications aimed at operator marketing, content acquisition and product management processes, leveraging the customer behaviour analysis possibilities of an Agama monitoring deployment. This, according to Agama, further strengthens the company’s position of providing solutions supporting the entire TV operator organisation.

The first targeted application, Operational Analytics for Media Consumption, launches at IBC2014. This, says the company, supports media consumption analytics to give operators insight into how and when services are consumed: with objective data on how channels are actually used, operators can streamline channel line-ups and content acquisition.

OTT video service monitoring and assurance remains a key area for Agama, the company says, and is reinforcing its commitment at IBC2014 with version 4.7 of its Analyzer OTT integration in the central Enterprise Server, which the company says has been strengthened with enhanced presentation and management, such as a new dashboard widget that gives an at-a-glance overview of OTT service quality. Also available in the Enterprise Server is a new top-level service quality report function for Analyzer OTT, enabling trending and analysis of service quality and availability on OTT assets, as well as on the individual ABR profiles.

The Analyzer OTT also includes new features including a new add-on that enables services to be monitored in multiple round-robin pools for more fine-grained control.

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