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AdCaster: Targeted ads for live television

The new AdCaster product has been introduced at the Motama stand, enabling regional and targeted adverts for live TV services, either as full replacement or for augmenting the original content. AdCaster supports IPTV multicast as well as Internet or OTT streaming. Motama is also showcasing HEVC support for its product line of transcoders CodecCaster.

A demonstration of live transcoding will show the differences in quality and bitrate of AVC/H.264 vs. the new HEVC/H.265 codec. This follows the news that Motama transcoders are now Dolby certified, which allows for converting high-quality live streams with Dolby Digital or Dolby Digital Plus audio to AAC format.