Pixel Power, provider of broadcast graphics and playout technology solutions, has contributed to the NewBay Connect website with its white paper, New Requirements in a Multichannel World. As part of an ongoing weekly series, we provide a sneak preview of the company’s document, which is available to download in full here.
In this paper, you’ll learn…
How to cope with the growing demand for increased channel count and multi-format distribution whilst controlling capital outlay and operating expense
Why channel branding graphics and in-program promotions are key to improving channel identity and retention figures
How collapsing the channel equipment chain into a smaller number of devices leads to cost and power savings
Today’s TV audience demands a broader variety of channels and a sophisticated viewing experience with features such as high definition video and multichannel audio. In response, broadcasters of all sizes have taken advantage of the digital tier to emerge as multi-channel providers, delivering content to multiple audiences, in different formats. Even small market stations have become multi-channel operators, supporting SD, HD and 24/7 informational channels simultaneously. Now the scenario is becoming even more complex as broadcasters begin to deliver their content to new screens such as smartphones, tablets and PCs.
To successfully offer more channels, broadcasters must find ways to control the operating costs of each individual channel. This requires more affordable and more efficient equipment. The promises of highly automated, streamlined workflows that can help create sophisticated presentations with minimal equipment and staff is enticing, but may be difficult to realize with traditional technical solutions.
