Aiming to engage the next generation of fans, the European Broadcasting Union (EBU) has launched the first-ever Eurovision Song Contest experience on Roblox, in collaboration with nine of its member broadcasters.
Now live on the Robox platform, My Eurovision Party 2025 has been developed by immersive entertainment company Karta and enables fans to customise their own watch parties. An interactive game allows fans to collect ‘Eurohearts’, triggering a minigame featuring a piece of a Eurovision song. On completing the minigame, leaderboard points are awarded along with in-game ‘Heartbeat’ currency units, which can be spent to create watch parties. During live broadcasts of both Semi-Finals and the Grand Final event, the game will become a second-screen companion, said the EBU, providing real-time updates, highlights and in-game celebrations.
Martin Green, director of the Eurovision Song Contest, said, “This partnership opens a new chapter in the Eurovision Song Contest universe. We’re bringing the joyful spirit of the world’s largest live music event to a platform where millions of young people already connect, have fun and express themselves.”
Each participating country is reflected in localised versions of the experience, with bespoke presenter avatars, custom items and broadcaster branding.
Bringing together the BBC (UK), DR (Denmark), France Télévisions (France), NPO/AVROTROS (Netherlands), RTÉ (Ireland), and SRG SSR (Switzerland), SWR/NDR/ARD (Germany), VRT (Belgium) and Yle (Finland), the experience has been designed with robust safety frameworks in place, including live moderation, friends-only chat and ESG-compliant risk protools.
Available until May 30th, the collaboration forms part of the EBU’s aims to evolve Eurovision into immersive, youth-oriented spaces.
Rob Holley, the ESC’s head of digital commented, “Grab your friends and dive into My Eurovision Party on Roblox! You can tap along to your favourite songs, climb the leaderboards, deck out your party with iconic ESC performance props, and who knows – you might even run into a few familiar Eurovision stars along the way. It’s a whole new (and seriously fun) way to experience the Eurovision Song Contest!”
