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Eurovision Song Contest grows audience in 2024

The viewing share of the Grand Final was 46.7 per cent - the highest since 2006

The Eurovision Song Contest 2024 reached 163 million people over the three live shows across 37 public service media markets, according to figures from the European Broadcasting Union.

The 2024 audience is one million viewers more than in 2023, and two million more than 2022.

The viewing share of the Grand Final was 46.7 per cent – the highest share since 2006 and almost triple the broadcast channels average of 17.6 per cent.

In Sweden, which hosted this year’s event, 2.3 million viewers tuned in for the Grand Final. With 87.3 per cent, broadcaster SVT’s viewing share is the highest recorded for the Eurovision Song Contest since 2000.

Switzerland, which triumphed in Malmö, achieved an average audience of 723,000 viewers across the three linguistic regions, up 40 per cent on 2023.

Germany recorded the highest audience for the Grand Final with an average of 8.1 million viewers watching on Das Erste and ONE. The United Kingdom had the second highest audience with 7.7 million viewers tuning in for the Grand Final on BBC One.

France achieved an audience of 5.4 million viewers, an increase of 1.9 million compared to last year’s edition.

In close to half of the markets (18 out of 37), the Eurovision Song Contest claimed over 50 per cent of viewing share, led by Iceland with 96 per cent, followed by Sweden with 87.3 per cent, Norway 85.5 per cent and Finland 83.1 per cent.

During the week of the event, 7.3 million unique viewers watched the live shows on Eurovision’s official YouTube channel, either as they happened or on replay.

Concurrent views of the Grand Final on YouTube peaked at 1.6m, 17.8 per cent more than Liverpool 2023.

Speaking about the audience figures, Ebba Adielsson, SVT’s executive producer of Eurovision 2024 said: “I am so proud of our team, who worked with such dedication and passion towards the goal of delivering three fantastic shows for the Eurovision Song Contest 2024. The hosts, Petra Mede and Malin Åkerman, the participating artists, the interval acts and our set and lighting design – we believe it all came together with huge success and took the Eurovision Song Contest to the next level. It is a breathtaking thought that 163 million viewers watched the shows and that people from over 150 countries were engaged in voting, United By Music.”