Subscriptions to SVoD services have now outstripped the number of DVR users throughout the US, according the the latest Leichtman Research Group report.
The survey found that 54 per cent of adults are now using Netflix, with 53 per cent owning a DVR.
In comparison, in 2011, 44 per cent of TV households had a DVR and 28 per cent had Netflix. The findings also claim that about 30 per cent of households use both in-home entertainment services, whilst 14 per cent additionally use VoD.
“On-demand and time-shifting TV services like DVR, VoD and Netflix have permanently changed the way that people can watch TV,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group. “Today, over 50 per cent of households have a DVR and, for the first time in the 15 years of this study, over half of households have Netflix.
"Yet traditional TV viewing still exists. For example, 46 per cent of adults agree that they often flip through channels to see what's on TV.”
As for streaming, almost two-thirds of households get a subscription from Netflix, Amazon Prime, and/or Hulu – and just over half of all adults stream any of these services on a monthly basis.
About a quarter of all adults stream Netflix daily – compared with six per cent in 2011.