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Pay-TV revenues set to plummet despite subscriber increase

Revenues are estimated to fall 11 per cent in five years as more homes convert to bundles

Global pay-TV revenues will fall by 11 per cent to $183 billion in 2023, despite the number of pay-TV subscribers rising by nine per cent, according to a new report by Digital TV Research.

The report found that while revenues peaked in 2016 at $205 billion, revenues per subscriber are declining as more homes convert to bundles.

Simon Murray, principal analyst at Digital TV Research, said: “North American revenues will fall by a huge $22 billion between 2017 and 2023. The global decline will be $19 billion, so the other regions will grow overall. Western Europe will lose $2 billion but Asia Pacific will record a $3 billion increase.”

The Global Pay TV Revenue Forecasts report estimates that eight of the top 10 countries will lose pay-TV revenues between 2017 and 2023. Revenues will decline in 47 of the 138 countries covered in the report between 2017 and 2023.

Twelve countries will lose more than 10 per cent of their revenues. US pay TV revenues peaked in 2015, at $102 billion. A $27 billion decline is forecast between 2015 and 2023 to take its total down to $75 billion.

Satellite TV and digital cable TV revenues will continue to be similar according to the report. Satellite TV revenues were $83 billion in 2017; falling to $77 billion by 2023. Digital cable TV will supply $76 billion in 2023; down from $85 billion in 2017. Analogue cable TV still accounted for $7 billion in 2017.