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Live TV viewing up 64 per cent during lockdown

Havas Media Group also finds 22 per cent increase in VoD viewing

The Havas Media Group COVID-19 Media Behaviours Report has found that 64 per cent of people are watching more live TV than they did before lockdown.

In the past two weeks, there has been a 22 per cent net increase in people watching VoD platforms, and a 16 per cent net increase in respondents using streaming platforms like YouTube.

The BBC has seen a 16 per cent net increase in people watching its news more than they did prior to the coronavirus outbreak, and a 15 per cent net increase for other BBC channels.

In addition, 69 per cent of people now see the BBC as a brand they trust for true information about COVID-19, a 5 per cent net increase over the two-week period.

Eva Grimmett, chief strategy officer at Havas Media Group, said: “This latest iteration of our report shows a further swing towards trusted and meaningful media channels and brands during the COVID-19 outbreak, with more growth for live TV, the BBC and news brands.

“It’s fascinating to see the changing needs of consumers reflected, with people seeking out connection, escapism and inspiration from media, as they look for ways to cope with the situation.”