HDR TV shipments will grow over 300 per cent from 12.2 million in 2017 to 47.9 million in 2021, according to the latest IHS Markit report.
The company’s Q3 2017 TV Design and Features Tracker found HDR to be the strongest-developing feature in TV sets, with a further 88.6 million HDR-ready sets – those with HDR decoding but not HDR display capability – shipping in 2021.
“HDR is the biggest improvement coming to TV viewing,” said Paul Gray, associate director for consumer devices at IHS Markit. “It has been conclusively demonstrated to have the biggest impact with viewers, and what’s more, the effect works regardless of screen size or resolution.
“We expect that only 23 per cent of the UHD televisions that ship in 2017 will offer the full HDR experience,” Gray continued.
“The remainder will be able to decode a signal, but lack the high contrast capability to display HDR content to an advantage.”
The cost of backlights for liquid-crystal displays (LCDs) remains the biggest obstacle to HDR, according to the analysis.
IHS Markit forecasts that regionally, the US will lead with 14.6 million HDR sets shipping in 2021, while China will be second with 11.8 million.
Gray added: “The US remains the sweet spot for TVs, with a preference for large screens, the availability of rich UHD content and a willingness from consumers to buy full-featured sets.
“While Chinese consumers are buying the biggest TV sets these days, price sensitivity is higher and UHD content is scarcer.”