Havas Media Group has found that 59 per cent of people are using video streaming platforms more than they did prior to the coronavirus outbreak, up 4 per cent in the last two weeks.
The Havas Media Group Covid-19 Media Behaviours Report surveyed 1,500 UK consumers and found that newspaper consumption (online and offline) has fallen by 7 per cent over the same period.
According to the research, the BBC “continues to be the most trustworthy brand during the outbreak,” with 68 per cent citing it as a trusted source of information on coronavirus.
Meanwhile, home and garden content has seen a 3 per cent increase in the last two weeks “as people seek to improve their environment during lockdown,” noted the report.
Havas Media Group chief strategy officer Eva Grimmett said: “These latest findings show that trusted and meaningful media channels continue to be very important to people during the Covid-19 outbreak, although growth is now flattening out as we adjust to our new way of life.
“With consumers showing signs of news fatigue as lockdown continues, the entertaining content provided by streaming platforms like Netflix and Amazon Prime is playing an increasingly valuable role.”
