Global TV revenues are set to reach $265 billion this year, according to figures from Digital TV Research.
The company predicts revenues from traditional pay-TV and OTT TV episodes and films will reach $265 billion in 2018; up from $254 billion in 2017 and $234 billion in 2015.
According to the company's TV Databook report, the number of OTT subscribers continues to rise – reaching 1,032 million by end-2018, up from 922 million in 2015.
The total number of TV subscriptions will reach 1.51 billion by end-2018; up by 38 per cent from 1.09 billion in 2015. SVoD subscriptions will climb by 304 million over the same period to reach 474 million.
Therefore, SVoD’s share of the total will double from 16 per cent in 2015 to 31 per cent in 2018.