Films made within the European Union (EU) account for 24 per cent of titles promoted on Transactional Video on Demand (TVoD) services, according to the European Audiovisual Observatory.
The research analyses the promotion of content by 52 TVoD services in Belgium, Germany, Spain, France, Italy, Netherlands and the UK (the reference period is prior to its withdrawal from the EU).
The report notes that “a promotion spot is any space dedicated to the promotion of a content on the home page of a service.”
The study revealed EU titles represent 37 per cent of all titles promoted at least once and 24 per cent of promotional spots. “US titles are present in more countries and services and therefore benefit from more promotion,” it added.
Meanwhile, films produced in 2018 and 2019 represented 47 per cent of all films promoted and 84 per cent of promotional spots.