Discovery was the most omnipresent non-domestic broadcaster in the European audiovisual market in 2017, Eurodata TV Worldwide has found.
The internationalisation of TV audience markets in Europe report suggested that Discovery had a broadcasting presence in 26 different territories, followed by Viacom (25), the Walt Disney Company (23), AT&T (22) and Comcast (19).
According to the report, “the fingerprint of US groups in Europe became even greater” following the acquisition of Sky by Comcast and that of 21st Century Fox by Disney.
Between 2012 and 2017, the average audience market shares of the four leading TV channels in Europe’s national markets fell by 8.2 per cent, the study revealed.
In 2017, non-domestic players accounted for more than 20 per cent of the audience share in 26 European audiovisual markets, and in 10 countries foreign TV channels accounted for more than 50 per cent of national audience share.