WWE and BT Sport have signed a multi-year exclusive pay-TV agreement that will make the wrestling brand’s flagship programming available live on the channel in the UK and Ireland from January 2020.
BT Sport will air both Raw and SmackDown exclusively live every week, while partnering with WWE across digital and social media platforms to create new content for fans.
WWE’s monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office. BT Sport will also carry same-day primetime reruns of Raw and SmackDown, along with two-hour and one-hour versions across its portfolio of channels.
Andy Haworth, managing director content and strategy, BT Consumer, said: “We are incredibly excited by our new partnership with WWE. It is the most successful sports entertainment brand in the world, with a rich, fun and colourful history, loved by fans across the UK and Ireland. This is a brilliant addition for our customers and we can’t wait to get going in January.”
“We are pleased to begin an exciting new chapter for WWE in the region as we join BT Sport’s innovative offering and impressive portfolio of premium sports content,” added Stefan Kastenmüller, WWE senior VP and group general manager, EMEA.