Viasat World and ITV Studios Global Entertainment have signed a content agreement covering 250 hours of drama. The deal covers pay-TV, catch up and SVoD rights.
It is the biggest deal to date between the two companies and will see Viasat World programme the dramas across its new Epic Drama channel as well as its SVoD platform.
Epic Drama is due to premiere in across Central and Eastern Europe from 14th December, with titles from the deal including Endeavour, Mr Selfridge and Poldark (pictured).
Karin Heijink, VP, content and products at Viasat World, said: “ITVS GE is a natural partner to us at Viasat World. We are thrilled to bolster our content pipeline for Epic Drama with this deal which, true to our ambition for the brand, will see the channel and SVoD proposition become the home of some of the very best period drama series ever made.”
Jennifer Ebell, SVP, EMEA sales at ITVS GE, added: “We are delighted to be broadening our relationship with Viasat World and ensuring that viewers in these growing markets will be able to enjoy some of the most popular dramas from our diverse catalogue.”