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Viacom to relaunch VH1 UK as a lifestyle channel

New programming will feature a raft of US reality shows, including Emmy Award-winning RuPaul's Drag Race

Viacom International Media Networks (VIMN) has announced it plans to relaunch VH1 in the UK as a lifestyle and general entertainment channel from next month. 

The relaunched channel will debut on 2nd October and will be repositioned as a “new destination” for unscripted shows.

The programme line-up is expected to include Love and Hip Hop Miami, Black Ink Crew ,Love & Hip Hop New York, and the full back catalogue of the Emmy Award-winning RuPaul’s Drag Race and RuPaul’s Drag Race All Stars.

“VH1 is a powerful brand Stateside, with the channel delivering 12 consecutive quarters of growth in share and a string of Emmy wins. We look forward to building the brand in the UK and delivering a range of noisy, bold and fun content that our UK audience is sure to love.” commented Kelly Bradshaw, vice president and brand lead, MTV UK.

VH1 will be managed and programmed by the MTV UK brand team and is available on Sky 174 and Virgin 316.