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Twitter announces over 30 content deals

More than doubles 2017's activity

Twitter has announced new and renewed content deals with over 30 partners.

The social network has signed deals with the likes of NBCUniversal, ESPN, Will Packer Media, Viacom and Hearst.

Twitter has also announced a Creators Originals, powered by Niche, a network working with creators to make premium original series on Twitter.

It also introduced a Live Brand Studio, which will help brands create content for Twitter and provide analytics.

Other entertainment programming will be provided by Live Nation, Ellen Digital Sudios and Hearst Magazine Digital Studios.

Twitter has also signed deals for news content from BuzzFeed, Vice, Huff Post, History and Vox Media.