Sony Pictures Television (SPT) has partnered with Sony Interactive Entertainment, UK (SIE UK) to launch the POP App, a new on-demand app for kids, on the PlayStation 4.
Aimed at 7-11-year olds, the POP App – which features some of the best-known shows from SPT’s No.1 UK commercial kids channel POP – is free for all connected PS4 devices and available to download from the PlayStation Store now.
It provides on-demand content from POP and POP MAX, including an extensive catalogue of popular programme franchises, movies and first-run shows. The POP App follows the launch of the successful POP Fun App which SPT debuted last year.
Ian Durndell, executive vice president, Digital Distribution and Direct-to-Consumer, SPT, said: “At SPT, we’re focused on strengthening our direct-to-consumer businesses and are committed to developing new ways to reach audiences. This partnership with our sister company, PlayStation, gives us an exciting opportunity to reach out to more family audiences with some of the UK’s most popular kids content through the PS4 network.”
The launch of the POP App on PS4 builds on the success of the existing Free-To-Air linear channel which is home to franchises including Pokémon, Power Rangers, and Lego Nexo Knights. Alongside its sister channels Tiny POP and POP MAX, SPT’s linear kids portfolio reaches 2.6 million children every month.