Ahead of International Women’s Day on 8th March, Sky Sports has pledged more women’s sport in 2020, investing in further digital content and programming.
Sky Sports’ YouTube channel will feature Women’s Six Nations, WNBA, Vitality Netball Superleague and women’s cricket. Live coverage across Sky Sports channels will also include Main Event, Action, Arena, Cricket, Golf and Sky Sports Mix.
The broadcaster announced plans for an Extraordinary Women series, Training with MMA Star Leah McCourt and My Life in Lyon – a behind-the-scenes programme with Lucy Bronze.
Sky Sports MD Rob Webster said: “Sky Sports has been a long-standing partner and champion of women’s sport and this is a natural next step to ensure that brand new audiences are able to connect with the drama and excitement created by the players and teams.
“Sky Sports News will continue to be at the heart of this pledge and will ensure consistent 24-hour editorial coverage of women’s sport across both linear and digital platforms.
“The evolution will mean no longer grouping women’s sport collectively in a standalone programme each week, but instead ensuring it is represented across our output in our rolling 24-hour coverage.
“We appreciate the responsibility we have, we know the platforms we own help sports grow and prosper, this is an important step in the right direction for our all-round coverage of women’s sport,” he added.
