Sky has announced a partnership with Common Sense Media to introduce a new ratings system to content on Sky Q from next year.
The service will include in-depth information on the prevalence of specific types of content, including the educational value of the show, positive messages, use of positive role models, bad language, violence, sex and drink and drugs. Each is rated on a scale of one to five depending on how applicable it is to each show.
Jeremy Darroch, group chief executive, Sky, said: “As a parent I know how reassuring it is that the Sky platform offers a safe, highly-regulated, family-friendly environment – but we know we can always do more. Our partnership with Common Sense will help give parents greater peace of mind, helping them make smarter viewing choices for their children.”
“We’re proud that our platform is getting even safer for children, but there is a much bigger problem that needs resolving. Social media addiction is damaging our society, and there is more evidence than ever that children are being affected by over-exposure to these platforms and they’re seeing more and more harmful content.”
James P Steyner, founder and CEO of Common Sense added “Media profoundly affects our children’s social, emotional and physical well-being and now, more than ever, parents need trusted resources to help them find developmentally appropriate content.”
“Our goal is to give Sky viewers trustworthy information, so they can decide what works for their child. We know every family and every kid is different, but all families deserve the information to make great media choices.”