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Sky Deutschland secures UHD rights for 2018 World Cup - TVBEurope

Sky Deutschland secures UHD rights for 2018 World Cup

Broadcaster will show 25 matches of the tournament in Ultra HD
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SkyUltraHD

Sky Deutschland has completed an agreement to secure the Ultra HD broadcast rights to 25 matches of the 2018 FIFA Football World Cup in Russia.

The agreement with SportA, the sports rights agency of German public broadcasters ARD and ZDF, grants the pay-TV operator the exclusive right to show the Match of the Day live in UHD on all tournament days.

Starting with the opening match on the 14th of June, the live coverage will include all games of the German national team and other selected matches including two quarter-finals, both semi-finals, the third place play-off and the final on the 15th of July, 2018.

The Sky Sport UHD offer is available to all Sky subscribers in Germany who use the Sky+ Pro receiver and have an Ultra HD TV set. ARD and ZDF, the owners of the broadcasting rights for all 64 World Cup 2018 matches, will also show all games live in SD and HD resolution.

In October 2017, FIFA announced that all 64 matches of the 2018 World Cup will be produced in Ultra HD/HDR format for the first time. Since October 2016, Sky has been showing Bundesliga and UEFA Champions League matches in Ultra HD on Sky Sport UHD and Sky Sport Bundesliga UHD.

“With the first and exclusive broadcast of the FIFA World Cup 2018 in Ultra HD, Sky Deutschland underscores its role as a pioneer and innovation driver in German television,” said Dr Holger Enßlin, managing director Legal, Regulatory & Distribution at Sky Deutschland. “As it was the case in 2006 with the first transmission of a World Cup in HD, Sky customers will again be the first to enjoy the latest technology and an unprecedented viewing experience. The Ultra HD broadcast of 25 matches from Russia is another milestone for the distribution of Ultra HD in Germany.”

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