QYou Media is set to launch a new daily show of curated eSports content.
The series, Heads Up Daily (HUD) has picked up Super Channel’s GINX eSports TV Canada as its first licensing partner.
According to QYou, the global eSports audience is expected to reach 385 million in 2017, with 37 per cent of evenue coming from the US. As a result, the company has launched its new series to deliver content such as tournament recaps, eSports ‘top plays’, hot topics in the world of gaming and upcoming event previews.
“As the home of the best eSports entertainment in Canada, we are excited to be the first partner to carry QYou’s Heads Up Daily format,” said Super Channel’s president and CEO, Don McDonald.
“eSports has seen huge momentum in the last couple of years, now reaching mass audiences the world over, and Canada is a leading market for monetising this new entertainment medium. We are always on the lookout for new types of eSports content to keep our gamer audiences engaged, so it’s a natural fit to bring QYou’s show to our programming line-up and to capitalise on QYou’s expertise with digital-first content and millennial viewers.”
HUD will be produced in Canada in partnership with ECG Productions, and is built with plans to customise and localise the programming globally through QYou’s broadcast and mobile distribution partnerships.
Curt Marvis, QYou CEO and co-founder, added: “This is our first step into the hottest area in sports and television today, which is generating huge levels of engagement from the millennial and Gen Z audience that we know best.
“We are very excited to partner with Super Channel and ECG Productions to launch this flagship eSports format and plan to leverage our global distribution relationships to support the program sales and produce what we hope will become a global series for QYou.
“We anticipate the positive impact on 2018 revenues from Head’s Up Daily global distribution to be substantial.”