Viacom is due to launch a 24-hour AwesomenessTV channel on Pluto TV in the UK.
Starting on 6th December, AwesomenessTV (which already operates in the US) will show Gen Z-oriented programming including My Dream Quinciñera and DIY Dash.
Pluto TV also announced a package of Woody Allen movies in the UK, alongside further content expected to arrive following CBS’ acquisition of Viacom on 4th December.
“Obviously, Viacom has amazing content and a strong impact on our program portfolio, but we don’t want to be Viacom Direct,” Pluto TV Europe MD Olivier Jollet told Variety. “All licensors are welcome as we strive to create a new TV landscape.”