Netflix is making the first episode of the new season of The Crown available for free in the UK.
The streamer is hoping viewers will get a taste for the drama and therefore sign up to watch the rest of the new season, which is officially released on Sunday 17th November.
The free episode will launch at the same time as the rest of the series, and will be made available on a dedicated site up until 15th December.
A Netflix spokesman said: “The Crown has become a globally renowned British success story since it first launched on Netflix three years ago. We want to give as many people as possible a flavour of the great content Netflix is creating here in the UK, by offering the first instalment of the new series without signing up.”