Manchester United is making its MUTV network available on four new platforms: Amazon Fire TV, Apple TV, Roku and Xbox.
The expansion means fans of the football club can watch the channel without a cable or satellite pay-TV subscription.
Existing subscribers to the MUTV app and web platforms can access the new platforms for free via a universal login feature which allows the same login details to be used across several devices.
MUTV will also be introducing a range of new on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films, celebrity features and more. A selection of this content will be available for free enabling non-subscribers to also stream videos and engage with the club further.
Subscribers to MUTV will be able to watch all of Manchester United’s Tour 2018 fixtures live, including the International Champions Cup games with AC Milan, Liverpool and Real Madrid.
Manchester United’s CEO of Media, Phil Lynch, said: “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment.”