Arqiva has announced an extension to its contract with vintage film channel Talking Pictures TV, which will keep the channel on Freeview until 2022.
In November of last year, Talking Pictures TV expanded its audience reach to 19 million UK homes by moving to one of Arqiva’s standard definition (SD) multiplexes on Freeview. The channel will also mark its third anniversary on the Freeview platform in September, after first launching via Arqiva’s T2 High Definition (HD) multiplex in September 2015.
Mike Finchen, director, Digital Terrestrial Television (DTT) at Arqiva, said: “The extended contract with Talking Pictures TV is further proof – as if it was needed – of the continuing strength and popularity of the DTT platform in the UK. Relied upon for its high-quality, robust viewing experiences, Freeview also gives channels, such as Talking Pictures TV, the chance to engage and expand their footprint with a broader set of viewers yet to discover their services.”
Sarah Cronin-Stanley, director of Talking Pictures TV, added: “Since Arqiva helped us launch on the platform three years ago, its professional and reliable services have been critical as we expanded our range of content and rapidly scaled our audience. We really had no hesitation in extending our partnership with them, and look forward to continuing to entertain audiences on the Freeview platform for many years to come.”