Eleven Sports has won the UK and Ireland rights for the Ultimate Fighting Championship (UFC).
The broadcaster has secured the deal over previous rights holder BT Sport.
The multi-year deal gives Eleven Sports all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming.
All the action will be distributed on Eleven’s online streaming platform and iOS and Android mobile and tablet apps. Fans can also watch on traditional TV screens by casting on Google Chromecast.
“UFC has become a massive brand which has built a hugely dedicated and engaged following over 25 years, making it a perfect fit for our fan centric strategy,” said Danny Menken, group managing director, Eleven Sports. “We are a big supporter of combat sports across our global markets and the fresh and innovative approach that we have taken with our properties has been very successful. We are looking forward to creating the same added value for the legions of MMA fans in the UK and Ireland.”
“We have worked very successfully with Eleven Sports in Belgium and Luxembourg and we are looking forward to extending our partnership here in the UK and Ireland,” added David Shaw, UFC senior vice president, international and content. “The UK and Ireland are amongst UFC’s strongest markets globally and with Eleven Spots making a significant impact here, it made perfect sense to partner with them to showcase our thrilling product to our loyal and passionate fans.”