Discovery has announced plans to launch its home and lifestyle channel HGTV across a number of new European markets.
The channel will be free-to-air in Italy, and arrive on pay-TV in 11 Central European markets during the first quarter, including in Romania, Hungary and Serbia. In the UK, Discovery will rebrand its Home channel as HGTV.
The channel celebrates the spirit of home by focussing on “five content pillars of the home: buying and selling, renovation, flipping, home improvement and dream homes.” The channel’s shows include Fixer Upper, House Hunters and Flip or Flop.
“It’s great to be launching HGTV in Italy and across Central Europe,” said Kasia Kieli, president and managing director of Discovery EMEA. “It is a fantastic flagship brand providing a dedicated destination for fans who love home and restoration shows. HGTV also provides a unique opportunity for commercial partners and advertisers to connect with this key audience group. We will be announcing further launches over the coming months.”