BT Sport has announced it will broadcast both tonight’s UEFA Europa League final between Atletico Madrid and Marseille, and next week’s Champions League final between Liverpool and Real Madrid, for free in 4K UHD on YouTube, the BT Sport app and at BTSport.com. Both matches will also be available for free on Virgin’s channel 100.
BT Sport subscribers will also be able to watch both matches in 4K UHD as well have access to 360 degree highlights in the BT Sport app.
Pete Oliver, managing director marketing and sales, consumer, said: “To have Liverpool in the UEFA Champions League final is fantastic. We have always said that we want to make top quality sport available to more people and so once again we will be making the UEFA Champions League Final and the UEFA Europa League Final available to all to watch online for free.”
YouTube’s head of sport in EMEA, Tomos Grace, added: “Football is by far the most popular sport on YouTube and it doesn’t get more premium than the UEFA Champions League and UEFA Europa League finals. We are delighted to be partnering for the third year running with BT Sport to make these games available live to YouTube users across all of our platforms.”