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BBC iPlayer introduces ‘last chance’ notifications

Part of iPlayer’s move into personalisation

BBC iPlayer is introducing ‘last chance’ notifications to warn users when content is about the drop off the service.

When downloaded programmes are about be removed from iPlayer, app users will receive a notification on their mobile or tablet device letting them know that they only have a few days left to watch.

Dan Taylor-Watt, head of BBC iPlayer, said: “Downloads are a great way to watch on the move, when commuting, or while you’re abroad, but it can be very frustrating if you forget that a download is about to expire and only realise once it’s too late.

“We’re reinventing BBC iPlayer for a new generation, with more personalised features, more box sets and UHD HDR content. We hope these new ‘last chance’ notifications will add to this, improving people’s experience of using the app and help to ensure that no-one misses out on watching their favourite BBC shows.”

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