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Ross to demonstrate live news workflow

Ross Video will be showcasing a live news production workflow at BVE 2017 later this month. The company will demonstrate key products required to run a live production: Ross ACID cameras and robotics, along with the XPression graphics platform, the Carbonite Black video switcher, its OverDrive Automated Production Control system and Inception social media management software.

A journalist on the Ross Video stand will be creating news content throughout BVE which will be broadcast live from a small physical set, on the other side of the stand.

EMEA director of sales Oscar Juste said: “Manufacturers in this industry claim their mission is to help customers produce more creative and compelling content, more efficiently and more cost effectively.

“The irony is that when customers walk around the various tradeshow booths, nobody is actually making television content and hence offering up practical examples of how this can be done.

“We think this is a notable oversight and so we are going to use BVE 2017 to demonstrate how the various different elements of the Ross product range can be combined to create a simple and powerful workflow.

“We’re choosing to demonstrate a news workflow but the principles are the same for any live production scenario”.