Zenterio, developer of an independent software platform for interactive TV, and Metrological, a TV application store provider, have signed a partnership agreement. The combination of Zenterio OS and Metrological’s product suite will allow the companies to offer a combined service revenue package to TV operators.
It also hoped that the partnership will benefit system integrators that can offer the Metrological platform as a pre-integrated option in Zenterio OS, and that content providers will get an increased addressable market for their services.
Metrological has developed a framework technology that operators can use to launch, operate and monetise their App Store. Integrating the Zenterio and Metrological product suites is designed to help leverage monetising content services, such as personalisation and advanced search and discovery.
“Pay TV operators have a great position to shape the interface and provide a very attractive digital entertainment service,” said Robin Rutili, CEO, Zenterio (pictured). “A strong value proposition must be based on insight of their customers’ preferences and the capacity to offer the services at an attractive price. Combining Metrological’s powerful application eco system with Zenterio’s platform will enable pay TV operators to fully leverage their market position, existing infrastructure and access to content in a great way. We intend to offer immediate revenue opportunities through a solution that will allow pay TV operators to continuously evolve their business proposition.”
Jeroen Ghijsen, CEO, Metrological, added: “Pay TV operators face an increasing demand to reduce churn and increase their ARPU at minimal costs. The Metrological Application Platform provides consumers with the content they want, at the right moment on the device they want. The combination of our platforms enables our customers to address the consumer needs to deliver this personalised content, increase their loyalty and enhance the ways to monetise the pay TV operators’ assets.”