YouTube Red is looking to up the ante on its original content production, according to Google CEO Sundar Pichai.
The US subscription service has reportedly gathered “incredible momentum”, and parent company Alphabet intends to continue to invest heavily in the product.
Speaking at Alphabet’s first quarter earnings call, Pichai said that the six originals that YouTube has launched so far on Red have been “very well received” and that “early indications are that this is something that’s going to resonate well with users.”
“What seemed like a moon shot a decade ago has grown into a booming community of engaged users, creators and brands, unlike any other video platform,” explained Pichai.
“YouTube on mobile alone now reaches more 18-34 and 18-49 year olds in the US than any TV network – broadcast or cable.”
YouTube Red was launched in October last year, offering viewers an ad-free version of the service, as well as the ability to watch videos offline and play videos in the background of mobile devices.