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YouTube agrees MLB deal

YouTube has partnered with Major League Baseball (MLB) to ‘drive fan excitement’ ahead of the 113th World Series beginning 24th October.

YouTube TV will serve as the presenting sponsor for this month’s Fall Classic, with a variety of national TV spots across the US and on-air call-outs on the Fox broadcast network during each game, branding across MLB’s digital properties and official social media accounts, as well as in-stadium promotion.

YouTube TV will also incorporate MLB players competing in the post-season in its promotional efforts. “We built a cable-free service that makes it easier than ever for fans to get access to their favourite live TV programming – including amazing live sporting events like the World Series on FOX,” said Kelly Merryman, YouTube managing director of content partnerships.

“When we were thinking about partnerships to showcase the power of YouTube TV, Major League Baseball and the World Series was the perfect fit. It’s a great next step in our long-term relationship with the league.”