Yospace and NexPlayer have announced a partnership to make it easier for broadcasters to monetise their live streams.
Yospace’s HTML5 SDK has been pre-integrated into the NexPlayer HTML5 player, meaning YoSpace's Server-Side Dynamic Ad Insertion will be accompanied by real-time, client-side tracking. The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.
The two companies say the news is significant because "the pre-integration makes it easier for broadcasters and video service providers to monetise their OTT video offerings across all HTML5-enabled browsers and devices and increases their speed to market."
Carlos Lucas, general manager of NexPlayer SDK, said: “We are proud of enhancing this partnership with Yospace, providing the most comprehensive streaming and Dynamic Ad Insertion experience on the web with our HTML5 as player as we are already doing across Android apps."
David Springall, CTO, Yospace, added: “We’re delighted to add the NexPlayer HTML5 Player to our growing list of pre-integrated players. By pre-integrating with our Dynamic Ad Insertion system, customers using NexPlayer can realise the benefits of OTT stream monetisation in less time than ever.”