Virgin Media is offering existing Virgin TV customers a free upgrade to its V6 set-top box.
The company looking to accelerate the rollout of its latest box and, according to the company, will end 2018 with “the majority” of its TV customers using the next-generation, 4K-ready V6.
Customers who take a TV and broadband bundle will be able to upgrade their older set-top box at no additional cost and with no re-contract requirements.
The V6 box is half the size of the previous TiVo box with “ten times the power” and allows people to record six programmes while watching a seventh recording or stream. It supports 4K UHD TV.
David Bouchier, chief digital entertainment officer at Virgin Media said: “We believe that our finest kit shouldn’t just be for new customers. So today we’re kicking off one of the largest existing customer upgrade programmes ever seen in the UK, accelerating the rollout of our best ever set-top box.
“Our customers tell us how much they love using the V6 box and watch more TV when they have one. As a central entertainment hub, fired by our superior ultrafast broadband, the V6 is built for apps and the best on-demand TV experience.”