Digital youth brand Vice is planning an ‘aggressive’ move into TV , with a number of channel launches planned across Europe and the UK. The company already has a TV channel in Canada through a deal with Rogers Communications. It is hoped that its entrance in the TV market will bolster its position across online and mobile, reaching hundreds of millions of viewers a month globally.
The company has recently entered TV deals in the form of networks, blocks and shows across the US, Canada, Greece, Serbia, France, Italy, Germany and Denmark, and has also been licensing its online content to linear for years.
All planned Vice TV networks across Europe are expected to be produced and programmed exclusively by Vice, utilising the brand’s network of talent, spanning hosts, writers, producers, film-makers and directors.
Vice has already seen huge success in Greece, with the outfit turning profitable in 12 months, and nearly 10 per cent of the country’s population with internet access visiting Vice. A similar venture launched last November in Serbia brought Vice programming to 25 per cent of the Serbian online market and was also profitable in its first year.
Over the past two years, Vice has expanded its reach by forging partnerships to distribute its programming across all screens and platforms. These partnerships have captured hundreds of millions of new viewers, and have helped fuel Vice’s ascent as one of the industry’s leading news and entertainment studios.
Vice produces content for leading media, tech, and telecom brands, including: HBO, Live Nation, Snapchat, Spotify, Rogers Cable, YouTube, Samsung, FOX Film, Antenna Media (Europe), Channel 4 France, Sky Italy.
Image: Vice’s HBO show