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Viacom unveils first VoD mobile app partnership

Nickelodeon Play app to launch with Telenor in Serbia and Montenegro

Viacom International Media Networks (VIMN) has launched its first mobile video streaming app in partnership with an affiliate platform in Central and Eastern Europe.

Telenor customers in Serbia will now have free access to longform content through the Nickelodeon Play VoD mobile app, while the app will also launch in Montenegro with more CEE affiliate partners in October.

The Nickelodeon Play app will offer access to both full-length episodes of Nickelodeon animated series and short form content, with a lineup of content including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and Paw Patrol.

“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro,” said Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”

“Now, that Nickelodeon Play is part of Telenor digital ecosystem, the youngest ones have a chance to enjoy contents suitable for their age. At the same time, parents don’t have to worry because with this application we provide safe internet environment for their children,” added Saša Filipović, chief marketing officer of Telenor Serbia. 

“Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich contents we are offering and, consequently the customer experience.”