Viacom International Media Networks has created a new digital studios unit.
Viacom Digital Studios International (VDSI) will focus on creating, distributing and monetising digital content for Viacom’s brands outside of the US.
The unit will have three production hubs that will be used to create original digital series, topical shows, co-commissions and complementary shorts. It will include content from VIMN and VDS as well as Viacom-owned Argentinian broadcaster Telefe and Brazilian comedy brand Porta dos Fundos.
Brendan Yam (pictured above) has been appointed as vice-president and general manager of the new digital studios unit. He previously served as vice-president, multiplatform for MTV and Comedy Central International, and head of business development for digital.
Yam, who will report to Katherine Liu, VIMN’s SVP, strategy and business development, and Kelly Day, president, Viacom Digital Studios (VDS), will be in charge of managing new business development and commercial opportunities related to international short-form content, including branded content and licensing deals, and content and platform partnerships.
“Viacom has prioritised reaching digital-first audiences, and with over 3.1 billion cumulative subscribers in more than 180 countries and territories, our international youth audience is key to delivering on Viacom’s goals,” said David Lynn, president and CEO, VIMN. “I’m confident that with Brendan’s passion for and knowledge of the digital, mobile and social landscape he and his team will elevate our short-form business and drive engagement around the world.”
“Viacom Digital Studios International will be fully aligned with our US business as we provide a compelling pipeline of content that can be localised and commercialised around the world. Like our flagship brands, we will maximise our international content pipeline as well, taking internationally originated content and making it available to our audiences in the US,” added Kelly Day, president, Viacom Digital Studios.
