Paywizard has named Bhavesh Vaghela its new CEO.
The appointed, claim Paywizard, comes as the company looks to "capitalise on the sales and marketing successes that are coming to define it as a key player in the rapidly changing pay-TV marketplace."
Vaghela has over 17 years’ experience in broadcast and video technology, IT, software and data analytics. He was previously CMO at ResponseTap and held senior roles at a number of technology companies, including IntraLinks, OpenText and Oracle, overseeing the marketing of Software as a Service (SaaS) and on-premise solutions in Europe the Middle East and Africa, Asia Pacific, and the US.
He steps up from his role as Paywizard’s CMO, replacing former CEO Jonathan Guthrie.
Guthrie will remain on the Paywizard board and is taking a step back from the business after 20 years of building the company.
Andrew Burke, Paywizard chairman, said: “Bhavesh is the right man to lead the business at this point in its development. In the past year, we have made amazing progress in communicating just what Paywizard can do to enable pay-TV operators to more effectively reach out to subscribers, build customer loyalty and grow their businesses. That progress is now driving strong international interest in our unique approach to effective subscriber management.”
"The board would like to thank Jonathan for his exceptional accomplishments over the last 20 years and want to wish him all the very best in his future endeavours.”
Vaghela added: “This is a fantastic opportunity and I’m thrilled to be taking the leadership role at Paywizard at a time we are working with pay-TV operators to deliver the tools they need to meet the demands of a marketplace undergoing seismic shifts.
"The explosion of VoD, surging uptake of services across an array of mobile and smart devices, and multi-service operators branching into new areas make this a pivotal time for the industry.”
“Being able to adapt to shifting trends in subscriber behaviour and recognise changing subscriber needs is critical for pay-TV operators today, and we will continue to offer innovative solutions that enable our clients to evolve with their customers.”