UKTV has announced the launch of its free-to-air channel Drama on its new video on demand service UKTV Play.
The specially curated Drama service, which launches on UKTV Play this week, provides viewers with access to a mixture of popular catch up and classic programming. Drama classics such as Agatha Christie, The Forsyte Saga and Death Comes to Pemberley, along with genre favourite such as The Bill and Birds of a Feather, will be available for viewers.
Drama joins UKTV’s other free-to-air channels Dave, Yesterday and Really on UKTV Play which is available on iOS, Android, PC and YouView.
Dan Fahy, UKTV’s director, Commercial and Business Development, said: “UKTV Play is proving popular with viewers and we want to give them even more access to UKTV’s great programming, when and where they want. The addition of Drama’s well known and loved programming reinforces UKTV Play’s position as a must-have on demand service for our audience, especially as we continue to launch UKTV Play on to more platforms.”
UKTV’s new digital brand launched in August 2014 and has enjoyed continued growth, with February marking UKTV Play’s most successful month on PC VoD, up 41 per cent on January’s figures.
At launch, a raft of Drama’s most popular programming will be available on UKTV Play, including Lovejoy, Rumpole of the Bailey, In Deep, Touching Evil, Pie in the Sky, The Mayor of Casterbridge, The Road to Coronation Street, Jack the Ripper and Catherine Cookson.