UKTV will unveil new production studios at its London headquarters next month. The facility will create 12 new job roles, forming an expanded team of 28 creatives and production staff, who will produce over 2,500 promos and 700 pieces of navigational content a year for the network. Previously UKTV had outsourced this work.
UKTV worked with interior design and architecture studio PENSON, to create the facility, which will feature desktop editing and design facilities, online suites, sound suites, voiceover booths, a soundproofed green screen studio, 30-seat screening room, fully functional kitchen studio for filming and a hospitality area with bar.
“UKTV is celebrating incredible growth, attracting 42 million viewers every month by investing over £123 million in compelling content,” said UKTV’s CEO Darren Childs. “This is a company committed to innovation and the future of television, and now is the right time in UKTV’s evolution to expand our fantastically talented creative team and bring it in-house. These new studios provide a flexible work and entertainment space, allowing us to supercharge our creativity and expand our expertise.”
The studios will become home to a team of seven staff from post production company, The Farm Group. They will manage the edit suites, putting the finishing touches to the work done by UKTV’s creative team, headed up by UKTV’s creative director Scott Russell. The Farm has designed a solution for UKTV, providing additional support from its Soho headquarters, offering flexibility and scalability, as well as a media management service.
The broadcaster’s marketing director, Simon Michaelides added, “UKTV’s new high-tech facility will provide us with greater flexibility and enable collaboration between all stakeholders much earlier in the creative process, which will allow us to take an even more imaginative and integrated approach to our on-air marketing. The new facility also reduces our overall cost base meaning more money can be invested in production.”
David Klafkowski, managing director of The Farm Group said, “Ensuring a smooth transition for UKTV to their brand new facility is of paramount importance to us. We are thrilled to be working with UKTV and are looking forward to building on the foundations we have already started laying with Scott and his team to support them in creating stunning and spectacular content to help promote UKTV as they grow their portfolio and audience shares.”
Image: Jamie’s Summer Rave Up, UKTV Food